Why the Obama “Brand” Is Working:

[Hillary Clinton has] been morphing her Web site specifically to look like [Barack Obama's] all the time, so that seems obvious. McCain, to his credit, looks all the more militaristic and blunt and harsh in a way, so I appreciate him sticking to the authenticity.

The Hardest Working Presidential Candidate Logo (which references Reading Tea Leaves and Campaign Logos):

I hadn’t visited Obama’s web site in a long time, until last night when a nice designer from Nike e-mailed me pointing out the “ridiculously nice” (as he put it) implementation of the logo under the “People” section of the site. And, indeed, they were ridiculously well done. For each segment of people, the logo changes accordingly, tip-toeing a fine line between cliché and clever, and never crossing to the former’s dark side. The iterations are quickly identifiable and feel genuinely concerned with connecting to the people they are talking to, without pandering. The executions are rather flawless and work perfectly on screen with the detailed gradients and subtle background illustrations.